Avoid Pitfalls to Product Market Fit with the F.I.T. Check

I recently developed a new tool: the F.I.T. Check Framework — a quick diagnostic to help founders identify and avoid common PMF pitfalls.

✨ A sneak peek:

F is for Founder Mindset – internal blind spots that can distort your read on user feedback

I is for Insights & Iteration – missteps in how teams gather and act on customer signals

T is for Traction Signals – chasing the wrong indicators of PMF (hello, vanity metrics)

If you’re navigating early-stage validation or trying to sharpen your GTM experiments, this might help you move faster and more confidently.

Check out my latest Linkedin post about the F.I.T. Check